The movie I have chosen is Precious.

The reason why I chose this film is because its based on a life story and its about how she gets abused and how she is coping. the movie is about how she has gone through hard times but no matter what she tried to enjoy life. 

Institutional background

The productions is : Icon Productions.

The distributor is :Lions Gate Entertainment .

No brand loyalty

The genre that this movie would fit into would be drama.

This would fit into the genre of Drama as its about someone's life and the abuse and stress that she has to deal with.